With over 15 years of experience in the tourism and hospitality industry, I have witnessed the incredible passion and experiences that businesses have to offer. However, I have also seen the barriers that many tour operators face in thriving online. By leveraging my experience on both the operational and online distribution sides, I aim to provide clients with the knowledge and expertise needed to make informed decisions that scale their businesses.

In my most recent role as a Senior Account Manager at GetYourGuide, the global leader in the activities and experiences sector, I found significant inspiration for growth and innovation. This experience, combined with my collaborations with other Online Travel Agents, has fueled my desire to launch my own consulting company, where I can channel my passion for helping businesses succeed online.

As technology rapidly transforms the tourism industry, the ways customers discover and experience destinations are evolving. I am eager to guide businesses through this digital evolution, unlocking vast opportunities for growth. My dedication to this sector and the destinations I've worked in is unwavering; I treat my clients' businesses with the same care and commitment as my own. I hope my unique energy and devotion to our amazing industry can support you in the future, and that together we can navigate the dynamic world of online distribution.

Interested in learning how optimised can help your business? Reach out to me at sophie@optimised-consulting.com and let’s chat!